Role
Animation Director
Storyboard Artist
Design & Illustration
Character Rigging
Animation
Moodboard/Styleframes
The animation style will be developed to keep information clean and easy to digest but also to keep our audience engaged.
The environments are kept simple to direct the viewer’s eye
to the important messages. A textured illustration style will be complimentary to the hand-drawn font of the protectME brand.
to the important messages. A textured illustration style will be complimentary to the hand-drawn font of the protectME brand.
Colour
The colour palette is based on the productMe brand colors and expanded to show different scenes on screen. Bright muted colors are combined with two accent colors - the turquoise of the protectME brand and an additional red tone to be able to indicate dangerous bacteria or if we want to address caution.
Storyboard
Styleframes
Full Credits
Client: ProtectMe
Producer: Chloe Cipra
Creative Direction: Katrin Hummel
Illustration/Design: Katrin Hummel
Animation: Katrin Hummel
